Framer or Next.js? An honest decision tree

Both tools can build a beautiful, fast marketing site. The decision isn't about quality — it's about who touches the site after launch and what the site has to do beyond rendering pages.

The questions, in order

Will non-developers edit pages? If your team will move sections, change copy, and publish landing pages weekly — Framer. The visual editor is the feature. If every change goes through a developer anyway, that advantage evaporates.
Does the site do anything? Checkout, authenticated areas, database-backed listings, API routes — Next.js. The moment your site is partly an app, you want real code.
How custom is the automation? Standard form → CRM wiring works in both. Custom server logic — webhooks, idempotency, inventory — is Next territory.
Who owns it in a year? Framer sites stay editable by whoever you hire next. Next sites need a developer relationship. Neither is wrong; pick the one that matches your team.

What we don't build on

WordPress, Wix, Squarespace. Not because they can't make a site — because the automation layer doesn't fit cleanly into them, and that layer is the point of working with us.

The honest summary: Framer when the site is content, Next.js when the site is software. We make the call with you on day one, and the 14 days are the same either way.