ShefaWriting
Field notes from running a productized studio — the process, the pricing math, and the parts that went wrong before they went right. Written by Prince Amachree, who also builds the sites.
Why the 14-day site is a product, not a service
Most agencies sell time. We sell a shipped site. Here's what changes when the schedule is the deliverable.
Process · 6 minApril 22, 2026The automation layer is the part nobody else does
Your forms shouldn't email you a spreadsheet at 2 a.m. A field guide to the wiring that ships with every site.
Automation · 7 minApril 10, 2026Framer or Next.js? An honest decision tree
We default to Framer. We sometimes pick Next. Here's the exact set of questions we walk through with you on day one.
Build · 5 minMarch 28, 2026How we priced the 14-day site (and what we got wrong twice)
A fixed-price product is only sustainable if the math holds. The first two times, ours didn't.
Business · 8 minMarch 14, 2026Voice before pixels: why day 2 is content, not Figma
If the headlines aren't right, the design will mask the problem. We write before we wireframe — every project.
Design · 4 minMarch 1, 2026The Loom that's worth more than the dashboard
We hand every client a 12-minute walkthrough video. It outperforms the dashboard for one specific reason.
Growth · 5 minFebruary 18, 2026What happens between sign-off and DNS swap
The last 36 hours of a project — the part that's invisible to the client and most important to the launch.
Process · 6 min